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Sperry® Joins Forces with Claima To Launch New Docuseries ‘Reclaim Your Water’ 

July 22, 2022 – Today, Sperry, the iconic American footwear brand known for creating the original boat shoe, in collaboration with Claima, the innovative podcast and creative content company committed to inspiring the next generation of BIPOC creatives and entrepreneurs, is thrilled to announce a limited 3-part docuseries, “Reclaim Your Water.” Directed by prominent filmmaker and outdoor enthusiast, Faith E. Briggs, “Reclaim Your Water” spotlights three Black and Brown entrepreneurs connected to and inspired by water and how each reclaims what was once weaponized to build community and create change. 

The first-of-its-kind partnership is a part of Sperry’s purpose platform “All For Water. Water For All.” The initiative expresses the brand’s commitment to protecting our waterways, as well as its declaration that all people are welcome on the water and should have access and the ability to enjoy it. Claima worked alongside the leading footwear brand to place the Black experience with water on a national stage and create storytelling that would educate and inspire a more equitable environment in the water space. “Reclaim Your Water” poignantly highlights how communities of color can reclaim water as a healing and enjoyable experience for all through the lens of each subject. 

“At Sperry, we believe in the power of water and its ability to help people feel balanced, energized, and calm,” said Sperry Chief Marketing Officer Elizabeth Drori. “As we aspire to unlock these feelings and experiences for everyone, we know that the water has not been an equitable place. It has been a privilege to partner with Claima and Faith Briggs on this groundbreaking docuseries. By sharing these important stories, we hope to spark new dialogue and understanding, and ultimately work towards creating an environment where everyone, everywhere, feels welcome on the water.”

“Throughout history, water has long been weaponized against Black communities, from slavery and segregation to Hurricane Katrina and the Flint water crisis.” said Claima Co-Founder Bimma Williams. “We were honored to work with Sperry in their commitment to equity and inclusion to not only bring awareness to this historical structural racism, consciously and subconsciously, surrounding water, but also to empower and inspire people of color to embrace and reclaim its cultural value.” 

The docuseries, which takes place throughout the country, includes an intimate look inside the lives of Co-founders Thurman and Torrence Thomas of Tankproof, a Louisiana-based organization that gives under-served youth the lifesaving gift of swimming; Jahmicah Dawes, the owner of SlimPickins Outfitters, the first ever Black owned gear shop, and Natasha Smith, a community leader and surf trainer who has played a role in teaching the founders of Ebony Beach Club how to surf.  

“The ‘Reclaim Your Water’ project celebrates the hard-won resilience of individuals whom, in spite of longstanding systemic obstacles, choose to make a life and seek joy around water,” said Filmmaker and Director Faith E. Briggs. “We hope that this docuseries inspires and invites others to follow a similar path and amplifies the work these communities are doing to rewrite the narrative of Black people in a space weaponized against us. We are delighted to share their seemingly non dimmable light with our audiences.”

In addition to the multi-dimensional “Reclaim Your Water” docuseries, Sperry has offered three $15,000 grants to initiatives that provide a more equitable environment in the water space, including Tank Proof, a non-profit organization that gives youth in under-served communities education and essentials to navigate life’s currents, alongside donations to both Slim Pickins and Ebony Beach Club to fund events that teach people of color how to surf and fish. 

The first video of the docuseries goes live on Sperry’s YouTube channel on July 22nd. 

You can find more information surrounding the video series at www.sperry.com/waterforall 

About Claima Stories: 

Claima was created on the premise to help creatives of color not only claim a seat at the table, but also build their own table. Co-created by Bimma Williams and BJ Frogozo, the #1 Apple Careers podcast has since evolved from a passion project podcast to a creative content agency focused on storytelling that represents creatives and entrepreneurs of color. Through authentic storytelling and content production, Claima has successfully worked with brands such as Vista, Sperry, Converse and more to produce strategic and impactful initiatives that connect and inspire communities of color. This year, Claima Stories enters its third season. 

About Sperry: 

Sperry was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry, and the brand has built a legacy of innovation for over eight decades. As creators of the world’s first boat shoe, Sperry is fully rooted in American style and has crafted the tools for life’s memorable experiences on, off and by the water ever since. Sperry strives to be inclusive, environmentally conscious, community oriented, and purpose driven. Sperry is a division of Wolverine World Wide, Inc. www.sperry.com @sperry

About Faith E. Briggs: Faith is a documentary filmmaker, creative producer and podcast host passionate about sharing contemporary stories from diverse communities. Both behind and in front of the camera, she works with brands, non-profit organizations, institutions and individual creatives to create media representative of the world we live in and the better one we are working together to create. https://www.faithebriggs.com/@faithevebee 

Swiftwick Releases New Student Designed Socks

Franklin, TN (June 13, 2022)  — Swiftwick® is excited to announce the release of their Limited Edition VISION™ Impression BUGS sock, featuring hand-drawn bug designs by the students of Friends of Warner Parks Urban Nature Program. Each of the 40 students in the program had the opportunity to draw one bug inspired by their adventures outdoors, which the Swiftwick team digitized,  including every child’s drawing on their 360° printed VISION Impression BUGS socks. All sales of the BUGS socks will go back to the Urban Nature Program. 

Swiftwick’s partnership with the Friends of Warner Parks began in April 2021. Swiftwick’s mission is to empower people to be the best version of themselves through the pursuit of adventure, one way they do this is by partnering with organizations, like the Friends of Warner Parks Urban Nature Program, to encourage youth and underserved communities to explore outside.

“We knew almost immediately that having the kids get involved with a sock design was a goal of ours for 2022,” Racheal Hubarth, Brand Marketing Manager at Swiftwick, said. “The goal of the Urban Nature Program is to connect urban Middle Tennessee youth with the outdoors, and together we worked with that team to come up with the best way to help achieve their goal while also allowing the kids to be part of a sock design that we could share with our customers.”

The Friends of Warner Parks is a Nashville-based nonprofit organization that connects underserved youth with nature through hands-on activities and camps like hiking, kayaking and birding. They encourage students to listen, observe, and wonder. Swiftwick’s BUGS sock was inspired by the desire to share the work of this organization with a much larger audience, highlight the discoveries and passion of the kids benefiting from the Urban Nature Program, and continue to give back in a big way. 

“It is truly a joy to work in the field with these students every day, introducing them to the intricacies of their natural surroundings, from what they find outside, to what they eat and how their food grows,” Betty Krogman, Urban Naturalist at Warner Park Nature Center, said. “This sock project perfectly captures the thoughtful wildlife observation, insect discovery, and arts and crafts that this program is built on.”

Swiftwick partners with the Friends of Warner Parks Urban Nature Program through financial support and volunteering efforts, helping to maintain camping areas as well as assisting in facilitating summer programs and extracurricular activities during the school year. The BUGS sock launches June 13th and will be available for purchase with the other VISION socks on Swiftwick’s website, which can be found here: www.swiftwick.com/collections/vision

About Swiftwick

Swiftwick was founded in 2008 when an athlete saw the need for a high-performance sock with superior moisture-wicking and incredible fit. Today, based in Franklin, TN, they are an international brand developing performance socks for every adventure. All Swiftwick products are made in the USA using the most sustainable practices available and are backed by the company’s “Best sock you will ever wear” guarantee. www.swiftwick.com

About The Urban Nature Program

The Urban Nature Program is a partnership between Friends of Warner Parks, Warner Park Nature Center, and Nashville’s Metro Parks community centers that focuses on connecting urban youth (elementary through middle school) with the outdoors through after-school programs, overnight summer camps, and fall evening events. The program connects these youth with nature in their own neighborhood park community centers and encourages exploration of various Warner Parks habitats, including an organic garden, pond, meadowland, and river. Activities include hiking, kayaking, creek exploration/education, wildlife observation, wildflowers, birds, and insect discovery, arts and crafts, and the development of key outdoor skills.