How Does the Huck Token Derive Its Value?

Rafting in Bueno Vista, Colorado
Photo by Nic Daughtry

The wonderful outdoors. Quiet, peaceful, but also perfect for the adventure of your life. From climbing to skiing, fishing, mountaineering, backpacking or camping, there are countless activities that just about anyone can enjoy. For those who classify themselves as true outdoor enthusiasts, they have been traveling, participating in various outdoor activities and sharing their knowledge on blogs and social media platforms simply for the love of it for years. Now, Huck Adventures is hoping to capitalize on the wide interest of those involved in the outdoor industry, and grow this community of people into a large ecosystem, with the Huck Token at the center of it all.

How are they going to do this? The HUCK Token is an ERC-20 token built on the ethereum blockchain that will see community members earn rewards through their participation in the ecosystem. Like many cryptocurrencies before them, many have wondered how a token such as this will derive its value. With a burgeoning community of people passionate about the outdoors, the sky is well and truly the limit for the value the Huck token can derive from the Huck ecosystem.

But how exactly will this work? To start, let’s answer the question of value vs price.

Value vs Price

One of the issues that has plagued the blockchain and cryptocurrency industry has been the disparity and lack of understanding of the difference between value and price. The cryptocurrency industry became one of the most prominent in late 2017 as the price of bitcoin skyrocketed to 20,000 USD. This sparked huge interest as many speculative investors dove in, hoping to catch a piece of the pie as the price of cryptocurrencies skyrocketed.

Hundreds, if not thousands of token sales popped up in the months during this period of high prices for bitcoin and other prominent alt coins. Many hoped to catch a piece of the price jumps and turn them into a profit.

One question which many asked was just how many of these token sales and cryptocurrency projects were actively seeking to create value for their communities? For many, the purpose of buying these coins was simply to capitalize on the growing speculators. For a few select others, including the projects which are still around today and the ones that are beginning now, the goal is to create value for not only the blockchain and cryptocurrency industry, but also the target industry for their projects.

Blockchain and cryptocurrencies are simply tools to help create value in a particular industry.

In the case of the Huck Token, the goal is to create value for a huge community of outdoor enthusiasts. How do you do that? By having a real use-case for the token and providing a rewards system for community members, something that incentivizes participation in the community and benefits all involved.

Value Creation Methods:


The primary use case for the Huck Token is the distribution of earnings and rewards to those participating in the community. If you spend a lot of time creating content about the outdoor industry, then this is a great way for you to earn. For outdoor enthusiasts, one of the most crucial parts of the adventuring is the gear that is used. Whether it’s for climbing or camping, there will be some form of outdoor gear being utilized. In a 2019 world, no one buys anything without doing research. This might be in the form of reading reviews or blog posts about outdoor gear and the best places to go hiking.

Who creates these reviews and blog posts? Other outdoor enthusiasts. Now, they can be rewarded for this content with Huck tokens instead of simply website traffic, likes and shares.

Another way in which news and content about the outdoor industry is shared is through promotions and influencers. If you like something, you’re probably going to want to share it with your friends and recommend they use it so that they can get the best out of it too. Now, instead of just the feel good factor of sharing something useful and helping solve someone’s problem by finding the perfect hiking boot or fishing pole, you can earn Huck tokens by referring others. Inviting your friends to participate in the Huck community will not only help you to earn rewards, but also contribute to the growth of the community by adding even more outdoor enthusiasts. Through the content on the platform, people who have been skeptical about diving into the outdoors will also be able to find everything they need to know to get started.

The Huck Adventure ecosystem isn’t just about sharing content through blog posts and social media. It also includes the Huck App and other platforms which help to bring everyone together in one place. For those members of the ecosystem, they can earn Huck tokens by reporting bugs and making sure that everything related to the apps are running smoothly.

Community Growth & Partnerships

Community members will be creating content to help promote and encourage participation in outdoor activities. Outdoor enthusiasts will be helping others to learn more about the best items to purchase and the best places to go for the adventures of their lives. This not only helps to grow interest in the outdoors, but also grow the Huck ecosystem. People who have earned rewards and converted them into Huck tokens can then use those tokens to purchase more outdoor gear, swag and go on other adventures, providing the ecosystem and community with even more resources and knowledge of the industry.

SUP in Vail, Colorado
Photo by Nic Daughtry

Another area helping to boost ecosystem growth and thus the value of the Huck token, will be the partnerships with various outdoor companies. This includes non-profit organizations doing their part to preserve the outdoors, and for-profit organizations selling their exclusive products in the Huck store and on the Huck app.

For a cryptocurrency token to have value it must have a use-case and an ecosystem to foster growth. The Huck ecosystem is able to provide both these things by uniting a community of outdoor enthusiasts and companies to share their knowledge and love for the outdoors. It also provides an opportunity for these community members to earn Huck tokens through content creation, promotion, bug reporting and more.